MASCOT enters partnership with Alfa Romeo F1 Team Stake

MASCOT is proud to announce that we can now call ourselves the official partner of the formula 1 team Alfa Romeo F1 Team Stake.

For more than half a century, Formula 1 has pioneered motorsport development. It is in Formula 1 that some of the world’s best engineers, mechanics, and racing drivers search, in close synergy, for small margins to secure points in the weekend’s race.

TESTED TO WORK

MASCOT has been involved in motorsport for many years. We do this because we share many values and approaches seen in motorsport, including a constant and natural search for the possibility of improvements and a wish to be the best in class.

In addition, we identify with what we at MASCOT call Tested to Work – where everything is thoroughly tested. Partly to achieve the best result and to ensure we use the fewest possible resources. We chase excellence and never compromise; this is the foundation for everything we do and how we work at MASCOT. These are the same values at Alfa Romeo F1 Team Stake.

Speaking about the partnership, MASCOTs CEO and owner Michael Grosbøl says:

“With our many years of involvement in motorsport, we are of course proud that we can announce the partnership with a formula 1 team. Formula 1 drives a large part of development, not only in motorsport but also in the car industry. Experiences with, for example, engines, fuel consumption and aerodynamics from today’s Formula 1 cars become part of the development of the cars we will drive on the road in the future.” 

Alfa Romeo F1 Team Stake is also looking forward to the partnership. Alessandro Alunni Bravi, Managing Director of Sauber Group, says:

“We are pleased to welcome MASCOT to Alfa Romeo F1 Team Stake, and we are looking forward to working together with a company that puts uncompromising quality and safety at the heart of its mission. Just like us, MASCOT is committed to excellence in their development and production processes, as well as ensuring the highest sustainability standards. Their vast range of products and their reliability is another strength of their offer and one of the key deciding factors in building a partnership with them.”

The forgotten heroes

In addition to visibility on cars and racing suits, the agreement with Alfa Romeo F1 Team Stake includes employees at the Sauber Group’s factory in Switzerland – where the Alfa Romeo F1 Team Stake cars are designed, developed, and built – shall perform in clothes from MASCOT’s new workwear series: MASCOT® CUSTOMIZED.

”It is the drivers who must complete the work during the weekends, but without the many engineers and mechanics at the factory, this would not be possible. Their efforts only deserve the best Workwear to perform in – and they get that with MASCOT® CUSTOMIZED, which is both lighter, more durable and has even more stretch than previously seen”, concludes Michael Grosbøl.